Ambush new TV Campaign proves Mercury Insurance is run by aliens

(Venice, California, October 28, 2006) AMBUSH FILMS new campaign introduces DB Selwick, a man who believes that the people who run Mercury are from the planet Mercury. Catch them all over TV, Youtube, Mercurytheory.com, adcritic.com, myspace, boygenius.tv. The campaign features goes from a basement lair where Selwick hypothesizes his theory to a crop circle and even Mercury Insurance HQ.

 

Ambush and Big Spaceship launch Mercurytheory.com

(Venice, California, September 21, 2006) AMBUSH FILMS helped Big Spaceship concept and shoot some of the key scenes for the new Mercurytheory.com website featuring the same character DB Selwick that Ambush helped develop for the Mercury Insurance TV Campaign.

 

Ambush Shakes Up Wireless for POCKET CELLULAR

(Venice, California, July 3, 2006) AMBUSH FILMS takes aim at big cellular companies in an inaugural set of TV commercials for start-up Pocket Communications, headquartered in San Antonio, Texas. The spots, featuring a mischievous chimp, poke fun at the stoic, big bureaucracy of national cell phone companies and their hidden fees and small-print contracts. Pocket offers unlimited anytime minutes for a single flat fee as low as $28 with no contract required. In one spot, two "Enron type" phone executives inside a limo are toasting their new billion dollar profits until they get commandeered by the chimp and taken on a wild ride throughout the city. Another spot has the chimp careen a Learjet out of control before parachuting out. The third spot has a chimp go berserk when faced with hidden fees and hard to understand cellular contracts. The fourth has the chimp flipping out after being ignored by inattentive employees in a typical phone store. Shot in downtown Los Angeles and in a Burbank, the commercials feature the comical chimpanzee, Harry, of Paws 4 Effects. Prior to shooting, the chimps were trained for 14 days. Red Engine did the special effects and Digital Domain handled post production. Mark Cohen of Wit, in Atlanta, co-wrote the spots with Ed Schumacher, Lead Director and Owner of Ambush Films. Schumacher, no stranger to the working animal world, has collaborated with many a wrangled friend including dogs, cats, tarantulas, a capuchin monkey, various bugs and most recently, an armadillo. This is the first time, however, where the Chimp is the star of the campaign and appears in almost every scene. These might be the funniest spots you’ll never see. Right now, they are airing only in Texas but Pocket Communications hopes to open new markets as their business continues to grow.

Mercury Insurance Extra Mile Campaign introduces two new spots

(Venice, California, January 2, 2006) Mercury Insurance launches two new commercials in their GOING THE EXTRA MILE Campaign. It was beautifully shot by cinematographer Ed Lachman (Erin Brockovich, The Limey, Far From Heaven) and directed by Ed Schumacher utilizing aerial cinematography from Coptervision to give Mercury a rich, interesting, cinematic feel. Ambush handled everything from shooting eight straight days with our biggest crew to date, editing, music by Soundbath and mix for the new national campaign for Mercury Insurance.

 

HR Block's bride speaks out

(Venice, California, November 22, 2005)The HR Block Mortgage Commercial used the cinematography skills of the ever adapting Jeff Venditti to give the film an irreverent perspective on your typical spokesman talking about mortgages. The chemistry between the bride and groom were great. Schumacher and the creatives from Campbell Mithun really pushed the actors in the casting session, from a very deadpan straight approach to a steamy Harlequin novel, in order to get the right performance before the day of the shoot and really helped save time and film on the set.

Group 101 Spots launch XBOX TV Commercial

(Venice, California, August 2, 2005) Group101spots.com has recently showcases Ed Schumachers three new spots including a spot for XBOX featuring a man who had recently died in a car crash get another chance thanks to Microsoft.

Ambush and Concord Insurance have new twist on Insurance Commercials

(Venice, California, June 29, 2005) Concord launches a new campaign that has people talking. Their talking to each other about how they hope that the people that are in these accidents have Concord and get engrossed in the topic of Concord saving you money that they forget that the accident is happening. The campaign continues the last round of commercials that Ambush developed in 2004.

 

Technically ambitious. Conceptually bizarre.Unconventional. No matter what is said about our work at Ambush we know that our job is to deliver to our clients content that breaks through the clutter and make their sales grow.

Our goal is to simplify the process between creative and client. To eliminate some of the layers and allow the creative process to flourish. To do that we keep a small client base and keep an open line of communication throughout the entire process.

Our clients aren't the usual milquetoast lot of insurance companies and financial institutions. They are the brave ones who launch a startup cell phone company using a Chimpanzee Spy who goes berzerk on other cell phone companies. Our clients aren't afraid to stand up and tell the world that the reason the rates are so low at Mercury Insurance, is because they are run by aliens from the planet Mercury.

We utilize television commercials, Internet content, videos, websites, Product placement, streaming video and guerrilla marketing to get our clients brands noticed.